Imagine you've designed the ideal brick-and-mortar store experience—the staff is dedicated, the products are top-quality, and the back-room inventory is well-stocked. All the customers are happy! So, what could go wrong? Well, the shopping cart has a broken wheel, the price tags are either nonexistent or inaccurate, any relevant deals are a complete unknown, the store is a disorganized mess, and if the customers manage to scrape the cart along to arrive at the front of the store, they're met with a clunky self-checkout machine that doesn't offer to answer any questions or make any recommendations, running an outdated point-of-sale system that's constantly shorting out. Yikes! Now, despite selling top-of-the-line goods and having the best team, your store's reputation is in the tank.
Now, let's try to repair this nightmare. The store layout is clean and logical. Clearly visible signage informs customers about current discounts. Courteous staff members are always available to direct customers, answer questions, and recommend products. The registers run a class-A point-of-sale system. And yes, the shopping carts roll smoothly down the aisles.
These same principles apply when setting up an online store, and using the right eCommerce platform can make or break a business.
