Click to Pay merchants allow shoppers to use an instant purchasing feature to buy from their online store. Click to Pay is offered by credit card providers like Visa and Mastercard. They have already approved many large merchants like Expedia, Bass Pro Shops, and Barnes & Noble to use this technology.
For merchants, the process of signing up takes a few extra steps. The technology is an API that integrates with your website. The integration will add a Click to Pay button option at the checkout process. The best way to find which integration you need is to contact your payment processor.
Your payment processor has information about what type of website platform you use and can point you in the right direction for this advanced payment feature. After you find the correct code documentation, you’ll want to work with your website developer to get it installed.
Speeding up the checkout process with an instant buy button simplifies the shopping experience for customers and results in more purchases for merchants. Increasing the payment options on your online store expands the breadth of your audience and improves the likelihood they will be return shoppers. Moreover, showing recognized icons such as the Click to Pay logo adds a level of authority to your business giving your lasting integrity as a recognized brand.
The fees with Click to Pay are nothing for the shopper, and are the same for the merchant. This means that the price you agreed upon when you signed up for your merchant account will be the same fee you incur when a shopper uses this feature. For a merchant these range from around 2.5% – 5% depending on the size of your business and industry.
With no additional interchange fees and a faster checkout process for shoppers, we recommend merchants try adding Click to Pay to their website. Technology advances quickly in payment processing and consumers desire speed more than ever, so be sure to keep up with new features offered by top-level providers.
Click to Pay uses tokenization to securely store the user’s credit card information and automatically populate it at the checkout. Tokenization is used in web browsers like Google Chrome to save information like usernames, addresses, and phone numbers. Click to Pay ups the ante by using 3D Secure which adds a higher level of security to protect the information. When making a payment, a customer will enter a six digit code in order to verify their transaction.
As a shopper, setting up Click to Pay is very simple. You can sign up on their website to speed up the process or wait until you make a purchase on a website that shows the option. In either case, you’ll be prompted to add your information to a secure form fill in order to store it for the future. The information they request is as follows: