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Learn more about a virtual terminal payment gateway in this blog

Virtual Terminal Payment Gateway

A virtual terminal payment gateway is an online tool that allows you to accept payments through your website. It’s like a credit card reader for an ecommerce store. The virtual terminal collects credit card information and shares it with your merchant account to complete a transaction.

 

Every company that sells products online needs a payment gateway to accept various types of payments. These payments can include credit cards, debit cards, google pay, ach payments or even cryptocurrency.

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How Does a Virtual Terminal Work?

A virtual terminal integrates with your online store as when you install it on your website. Shopping cart platforms like Shopify or WooCommerce list the integrations that are most used with their site. Alternatively, some payment processors have their own custom code that they build with the payment gateway they’ve created.

At the point of transaction, a virtual terminal securely sends payment information to the parties involved. As a merchant your bank will receive this information and validate in less than a second. Once the transaction is approved, the confirmation appears on your customer’s screen as a checkout confirmation.

Payment Gateway Fees

Unlike in-person terminals, an online payment gateway is free to install. You can easily access them through your payment processor. Besides the free integration, there may be a fee associated with each transaction. These fees are charges that occur every time someone makes a purchase. Oftentimes they’re bundled in with your overall payment processing fees which run from 2% – 5% of the purchase plus $0.10 per transaction.

 

The payment gateway fee you pay depends on your industry type. High risk industries pay a premium for their payment processing because banks take on added risk with their accounts. These types of industries include adult, CBD, firearms, and more. You find if your company is in one of these categories by looking at a high-risk industry list

How to Identify the Best Virtual Terminal

The best virtual terminal will have multiple key features that benefit both you and your customers. Be sure to find one that fits your business needs and helps increase shopping conversions and the overall customer experience. Moreover, as a merchant you’ll want one that helps organize your payment information, view past transactions, and creates reports.

Here is a list of the most important features to identify a top virtual terminal:

  • Secure Transactions – The terminal needs to safely encrypt credit card information so you can maintain a secure website and comply with PCI compliances.
  • Integrates with Your Business – You will need to connect the virtual terminal to your website. Do this by ensuring there is an easily installable code that works with your shopping cart and merchant provider.
  • Accepts Multiple Forms of Payment – From credit cards to cryptocurrency, having a range of different payment options means fewer abandoned checkouts, and more options for customers to pay the way they want.
  • Chargeback ProtectionFriendly fraud and malicious spams can hurt your bottom line. High chargeback rates should be addressed from the start and your virtual terminal can help identify them before they happen.
  • Reporting – Information is essential when it comes to viewing your growth and predicting future sales. The best online terminal comes a fully equipped gateway that has all the information you need to generate financial reports.

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