A Non VBV payment gateway gives you more freedom to accept transactions from less secure sources. VBV stands for Verified By Visa, and is an extra security feature that requires card holders to enter a password before a transaction is approved.
The downside to VBV is that the customer has to take extra steps to make a purchase. And as everyone with a successful ecommerce shop knows, the fewer steps in the checkout process, the better.
Why Is A Non VBV Payment Gateway Useful?
Non VBV credit card processing takes away a headache for a merchant and customer by keeping the checkout process sleek and simple. In certain countries and regions Verified By Visa gives an added layer of protection to the merchant who is interested in avoiding potential fraud. But for businesses that operate in the US, it’s often perceived as a frivolous step.
