Heather Anderson

Heather Anderson is the Online Content Specialist at Zen Payments. With a background in search engine optimization starting in 2011 and professional in-house SEO experience beginning in 2022, Heather has extensive experience in organic search strategy, technical SEO, content architecture, and lead generation. Her focus is on building full-funnel SEO systems, improving AI visibility, and optimizing websites to increase rankings, authority, and conversions.